Business Leaders Get to the Heart of Gen Y in "Millennial Leaders"
San Francisco, California (PRWEB) November 12, 2007 -- Scott K. Wilder joins a distinguished group of executive coaches to present the new book, Millennial Leaders: Success Stories from Today's Most Brilliant Generation Y Leaders (http://MillennialLeaders.com). This volume, co authored with fellow executive coaches Bea Fields, Jim Bunch, and Rob Newbold, is packed with insight and promises to be the go-to text for people looking for a glimpse into the mindset of the emerging group of business leaders from so-called Generation Y - those between ages 18 and 30.
"We had two missions in writing this book," said Scott K. Wilder, one of the authors and local entrepreneur. "One is to show Gen Y some sure-fire secrets to supercharge their career and personal lives. The other is to show older leaders that they have nothing to fear from Gen Y."
Natural entrepreneurs with adventurous spirits, members of Generation Y are just now making an impact in business and in the culture at large. In addition, as the first group to grow up immersed in media culture, they have a distinctive way of ordering their lives. And Millennial Leaders brings readers a unique, close up look at the people responsible for the cutting edge of social and business trends. The authors offer 25 interviews with the Gen Y members.
Millennial Leaders genius is that it acts as a kind of double guide. For older generations who need to unlock the code of how to communicate with Generation Y, the book provides substantial insight into their psychology. As well, Millennial Leaders provides Gen Y with over 100 successful, concrete strategies for personal and career success. The book inspires older generations who want and need to be receptive to members of Gen Y while at the same time helping Gen Y members chart a sure course to achievement.
The result is a book that merges the author's own unique skills with the special insights proper to this up and coming generation.
"They are our future, and it is time to start working with them - not resisting their efforts," said Wilder.
For more details about the Millennial Leaders: Success Stories from Today's Most Brilliant Generation Y Leaders, visit http://MillennialLeaders.com
These experts are featured in the book: http://millennialleaders.com/meet_the_experts.html
About the Authors:
http://millennialleaders.com/about_the_authors.html
Contact
Scott K. Wilder
415-205-6060
Scott @ millennialleaders.com
Morgan James Publishing
http://morgan-james-publishing.com
###
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