CEPAC Inc Introduces Lawyer Marketing 101 at American Association for Justice in Chicago

Palm Beach, FL (PRWEB) July 13, 2007 -- July 14, 2007 is the day set for American Association for Justice members to meet for a four day convention that will provide them with the opportunity to network and become educated on issues and developments related to the legal system and legal profession. Cepac INC. a lawyer marketing company (http://www.cepac.com/) is set to be in attendance with the group as part of their dedication to understanding the marketing needs of the legal field through building one on one relationships with clients.

About the American Association of Justice (AAJ)

Formerly known as the American Trial Lawyers Association, the American Association of Justice is an organization whose mission is to promote fairness and effectiveness within the justice system. They also "support the work of attorneys in their efforts to ensure that any person who is injured by the misconduct or negligence of others can obtain justice in America's courtrooms, even when taking on the most powerful interests."

Members of the AAJ include lawyers, law students and graduates, employees of government institutions, members of the military, and other constituents of the justice system. The association deals with issues related to topics such as consumer resources, media resources, legal education, and activism. The organization holds an annual convention for members, directors, and staff.

The AAJ 2007 Convention

The 2007 American Association for Justice Convention is scheduled to take place July 14th -18th at the Hyatt Regency in Chicago, Illinois. Included on the agenda are an education program, exhibition, and other special events and activities for guests to participate in. Eligible members will have the opportunity to vote for officers and register Scholarships are provided to some guests on a limited basis.

About Cepac INC.

Cepac INC. is a lawyer marketing agency that specializes in helping law firms build a distinctive image for their company. The boutique agency's mission is to "bring the power of big brand advertising to the legal field." They create strategies that add value to one's organization with innovative brand building ideas.

CEPAC, INC increase law firm's profit margin using Lawyer TV marketing, internet marketing (http://www.cepac.com/?pageid=196&rowid=1741) using search engine optimization, video production services, brochures, print advertising, Attorney website design (http://www.cepac.com/?pageid=114), radio and web media production. Due to the bulk media buying power they are able to get law firms better visibility using web, print, radio and TV media. (http://www.cepac.com/Our%20Work.htm)

This West Palm Beach Florida agency develops the most effective solutions for law firms by becoming marketing partners with the clients they work with, and building strong professional relationships to create the most solid advertising and promotional strategies. The full service communications company has more than 20 years experience in working with firms and attorneys throughout the nation.

Aside from attending the AAJ Convention, Cepac has employed other means to become one of the most powerful marketing teams in all of North America. The company has recently expanded its Dallas branch by bringing in the knowledge and expertise of Haley Howard to serve as Vice President of Business Development. A graduate of the University of Texas, Howard has gained extensive knowledge of the legal field through education as well as hands on experience. She served as director of communications for the Texas Trial Lawyers Association, and has worked on political campaigns such as John Kerry's presidential run in 2004.

Cepac has also formed a new public relations division and expanded their list of television and Internet marketing services within the last few months. Implementation of these new avenues for clients entails utilizing the services of experts such as Mark Sell, a legal marketing specialist in the public relations field, and Qamar Zaman, who has extensive knowledge in effective Internet marketing. Cepac recently gained page 1 Google, Yahoo and MSN ranking for Chicago Person Injury Attorneys and related searched terms bringing the Chicago trial law web site in excess of 25,000 unique visitors in 4 months generating over 3,500 new leads, commented Rene Peres, VP Cepac, Inc when we executed Lawyer Marketing 101 - a unique marketing method. Instead of law firms spending on expensive internet directory ads which only get them a small spot we build much better presence on the internet using search engine marketing for law firm web site. Using Google tools such as Google Analytics we are able to convert more visitors resulting in improved ROI for the law firms.

Cepac, INC has offices throughout the United States and in Canada, including locations in Dallas, New York and Florida. The company is honored by the opportunity to attend the 2007 AAJ Convention.

For more information about Cepac and the company's services please visit http://www.cepacusa.com Those interested in obtaining more information about the American Association for Justice or their 2007 convention can visit http://www.atla.org

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